The Strategy Behind Every Successful Business: What Leaders Need to Know

Here is an uncomfortable truth most boardrooms would rather not sit with: the biggest threat to your strategy probably isn’t just your competitor. It’s the quiet consensus in your own conference room. We tend to think of strategy as the thing that separates winners from losers. It does. But the real dividing line isn’t between companies with strategies and companies without them, as almost everyone has a deck. It runs between organisations that make genuine strategic choices and stress-test them against the outside world, and those that mistake a comfortable internal plan for a strategy and never invite anyone to poke holes in it.